Scale to Sale: Stories from Salesforce ISV founders
A podcast series where James Gasteen (former ISV founder and CEO of Unaric) talks to Salesforce ISV founders at various stages of their entrepreneurial journey - from those just starting out to founders with serial ISV exits.
Episodes
19 episodes
Navigating the French Marketplace: Tips for ISV Founders
In this episode, James is joined by Loic Deo Van, CEO & Co-Founder of Everready.AI, as he shares his journey in the Salesforce ecosystem.Loic shares insights on the challenges salespeople face in using CRM systems and how EverReady ...
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Season 2
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Episode 2
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33:42
From Founder-Led to Scalable Sales Teams
In this episode, James Gasteen is joined by Carl Carell, CRO and Co-Founder of GetAccept. GetAccept is a digital sales room platform and graduate of the Winter 2016 cohort of Y-Combinator.Carl shares insights on acquiring the first few ...
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Season 2
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Episode 1
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27:01
From Trampoline Park Founder to an OEM for the Leisure Industry
In this episode, James is joined by Luke Sims, CEO and co-founder of Booknow Software. Luke shares the journey from trampoline park owner to building a prominent software platform for the leisure industry. The initial idea came from Luk...
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Season 1
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Episode 17
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27:22
Building a Real Estate Solution on Salesforce
In this episode, James is joined by Stephanie Betters, CEO and founder of Left Main REI. Stephanie shares her journey into the world of Salesforce and how she built a real estate solution on the platform. This product was built out of a frustra...
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Season 1
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Episode 16
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29:01
From VP of Sales to 14x Certified Salesforce Architect
In this episode, James is joined by Jason Hoult, founder and CEO of Anvil App Works (now part of Tractor Zoom), as he shares his journey into the Salesforce ecosystem and how he came up with the idea for Anvil App Works.Takeaways...
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Season 1
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Episode 15
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29:33
How to Thrive in an Ecosystem of Extroverts
In this episode, James is joined by Jessica Jeffries, co-founder of Chorum, as shares her journey into the world of Salesforce, the challenges and opportunities for the customer success function, and her experience of being an ISV founder. ...
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Season 1
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Episode 14
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33:16
Building Influence from the Ground Up
In this episode, James is joined by Mahesh Baxi, Co-Founder & CEO at Provus.Throughout the episode, Mahesh shares his journey in the Salesforce ecosystem and his previous 30 years experience in the world of quote-to-cash. Ma...
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Season 1
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Episode 13
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29:31
It's all about Data Cloud...
In this episode of the Scale to Sale podcast, James Gasteen interviews Jon Jessup, CEO and founder of 1440. They discuss Jon's journey into the Salesforce ecosystem, the challenges of customer acquisition, effective marketing strategies, and th...
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Season 1
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Episode 12
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30:08
Don't Forget to Celebrate the Wins
In this episode, Taylor Lint, Founder & CEO of Swantide, discusses her journey into the Salesforce ecosystem and the story behind Swantide. Swantide helps automate the setup and implementation of Salesforce. Organizations can connect ...
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Season 1
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Episode 11
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27:24
Win New Logos Through Customer Success
In this episode, James is joined by Lorenzo Frattini, founder and CEO of Clayton, who shares his journey into the Salesforce world and how he identified the need for his company. Clayton helps companies reduce risk and improve agility in ...
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Season 1
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Episode 10
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30:52
Qualify Better & Don't Discount
In this episode, Mark Robinson, founder of Kimble Applications, shares his journey in the Salesforce ecosystem. He discusses the need for a new system to manage professional services firms and how the Salesforce platform provided a solution. Ma...
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Season 1
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Episode 9
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29:20
Find your Niche and Focus
In this episode, James is joined by Chris Federspiel, CEO and Founder of Blackthorn.io. Chris shares his journey in the Salesforce ecosystem and the challenges he faced as a bootstrapped startup. He discusses the focus on events and payme...
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Season 1
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Episode 8
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28:43
You're Only As Good As Your Data
Luca Benini, co-founder and COO of Native Video, joins James Gasteen to share his journey in the Salesforce space and the development of their video solutions. The conversation covers topics such as the challenges of bootstrapping, market...
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Season 1
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Episode 7
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33:39
From Pandemic Beginnings to SaaS Success
In this episode, James is joined by JP Leggett, Founder and CEO at Squivr, one of the leading relationship management and account planning tools on the Salesforce platform.During the episode, JP shares his story of launching Squivr in a...
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Season 1
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Episode 6
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35:21
Navigating AI's Impact on the Salesforce Ecosystem
In this bumper length episode, James is joined by Ian Gotts, CEO & Co-founder of Elements.cloud. Throughout the conversation, Ian shares invaluable insights into his journey of building a successful Salesforce ISV; from the importance...
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Season 1
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Episode 5
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43:26
Building lasting relationships with Salesforce Consultants
In today's episode, James welcomes Dieter Härle from Mirage Computer Systems, a recent addition to the Unaric portfolio. Mirage specializes in providing advanced Computer Telephony Integration (CTI) solutions tailored specifically for Salesforc...
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Season 1
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Episode 4
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20:48
Nailing your Go-To-Market strategy
In today's episode, James Gasteen sits down with David VanHeukelom, a 2x Salesforce ISV founder (Vana Workforce & Klient - both acquired), serial entrepreneur and advisor to a number of ISVs across the ecosystem.David shares his jou...
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Season 1
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Episode 3
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36:23
The power of the AppExchange
In today's episode, James Gasteen sits down with Gordon Derk, Founder and President of Accountability Solutions who recently joined the Unaric fold.James and Gordon discuss how Gordon first arrived in the Salesforce space, the power of ...
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Season 1
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Episode 2
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18:53
If I knew then what I know now...
In today's episode, James Gasteen sits down with his fellow Unaric Co-Founder, Neil Crawford.James and Neil discuss Neil's journey into the Salesforce ecosystem, building a product in collaboration with your customers, the challenges of...
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Season 1
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Episode 1
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23:11