Navigating the French Marketplace: Tips for ISV Founders

In this episode, James is joined by Loic Deo Van, CEO & Co-Founder of Everready.AI, as he shares his journey in the Salesforce ecosystem.

Loic shares insights on the challenges salespeople face in using CRM systems and how EverReady addresses these challenges. Loic and James also cover the importance of using internal data instead of relying on external data sources like LinkedIn. Loic highlights the value of creating a collective self-intelligence using AI and customer data. He shares insights into marketing strategies in the Salesforce ecosystem and offers advice for ISV founders entering the French marketplace.

Loic's deep experience of the French marketplace make this a must-listen episode for ISVs looking to grow their presence in one of Europe's biggest Salesforce marketplaces.

Takeaways:

• Salespeople often struggle with using CRM systems effectively, leading to incomplete and inaccurate data.
• EverReady addresses this challenge by using internal data and creating a solution that syncs activities and contacts automatically.
• The French marketplace has a longer sales cycle and requires building trust and relationships with decision-makers.
• Marketing strategies in the Salesforce ecosystem include creating valuable content, engaging with the Salesforce community, and leveraging SEO.
• Focus on simplicity, be clear about your value proposition, and specialize in one area to stand out in the market.

About Everready.ai

EverReady.ai is a next-gen tool designed to take the hassle out of CRM management by using artificial intelligence to handle time-consuming tasks for sales and account teams. Think of EverReady as your dedicated assistant, ensuring that your CRM data—like contacts, emails, meetings, and calls—is always up-to-date without lifting a finger. It’s the easiest way to keep your records accurate, giving you more time to build customer relationships and close deals.

Want to join the podcast?

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to podcast@unaric.com and we'll be in touch.