From Trampoline Park Founder to an OEM for the Leisure Industry

In this episode, James is joined by Luke Sims, CEO and co-founder of Booknow Software. Luke shares the journey from trampoline park owner to building a prominent software platform for the leisure industry.

The initial idea came from Luke's experience in the USA, where he discovered a trampoline park concept that didn't exist in the UK. They built the UK's first trampoline park and eventually expanded to four locations. Luke realized the need for better software to manage their business and developed an online booking system. They later sold their consulting business and focused solely on the software, partnering with Salesforce as an OEM.

Luke discusses the challenges of selling as an OEM and the importance of targeting specific industries and mapping out potential customers. He also emphasizes the need for a product-focused approach and the confidence to say no to customers' requests.

Takeaways

• Booknow started as a trampoline park and evolved into a software platform for the leisure industry.
• Luke Sims emphasizes the importance of targeting specific industries and mapping out potential customers.
• Selling as an OEM has its challenges, but it also provides opportunities to access larger customers and expand the market.
• Marketing strategies that have been effective for Booknow include direct sales, SEO, and PPC campaigns.
• A product-focused approach is crucial, and it's important to have the confidence to say no to customers' requests.

About BookNow

BookNow is a comprehensive venue management solution built on the world's best CRM, giving business owners everything they need to drive ROI. Learn more at https://booknowsoftware.com/ 

Want to join the podcast?

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to podcast@unaric.com and we'll be in touch.