Building a Real Estate Solution on Salesforce

In this episode, James is joined by Stephanie Betters, CEO and founder of Left Main REI. Stephanie shares her journey into the world of Salesforce and how she built a real estate solution on the platform. This product was built out of a frustration of a lack of suitable CRM solutions for her Real Estate business and how the only alternatives were high cost enterprise solutions.

Stephanie goes on to explain how she took matters into her own hands and built a solution on Salesforce, which eventually led to the creation of LeftMain REI. She also talks about the pros and cons of being an OEM partner and the importance of partnerships and industry-specific products in the Salesforce ecosystem.

Takeaways

• Finding the right tools for your business can be challenging, especially in industries like real estate that are traditionally pen and paper oriented.
• Building a solution on Salesforce can be a cost-effective alternative to expensive enterprise tools, but it requires a deep understanding of the platform and the industry.
• OEM partnerships can be beneficial for both the ISV and Salesforce, as they allow for control over the sales process and the ability to deliver pre-configured products.
• Lead generation strategies like conferences, thought leadership, and social media can be effective in reaching potential customers.
• Saying no to certain customers and customizations in the early stages can help maintain focus and scalability.
• Partnerships and industry-specific products are likely to play a significant role in the future of Salesforce, as the platform looks to expand into new industries and verticals.

About Left Main REI


Left Main REI is a CRM specifically designed for Real Estate businesses. Join thousands of brokers, agents and investors who win more deals with our all-in-one application built on Salesforce, the worlds #1 CRM.  Available on the AppExchange and backed by Salesforce’s scalability and vigorous screening protocols, it grows with your business without compromising security and reliability.

Want to join the podcast?

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to podcast@unaric.com and we'll be in touch.