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Scale to Sale: Stories from Salesforce ISV founders
A podcast series where James Gasteen (former ISV founder and CEO of Unaric) talks to Salesforce ISV founders at various stages of their entrepreneurial journey - from those just starting out to founders with serial ISV exits.
Podcasting since 2024 • 17 episodes
Scale to Sale: Stories from Salesforce ISV founders
Latest Episodes
From Trampoline Park Founder to an OEM for the Leisure Industry
In this episode, James is joined by Luke Sims, CEO and co-founder of Booknow Software. Luke shares the journey from trampoline park owner to building a prominent software platform for the leisure industry. The initial idea came from Luk...
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Season 1
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Episode 17
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27:22
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Building a Real Estate Solution on Salesforce
In this episode, James is joined by Stephanie Betters, CEO and founder of Left Main REI. Stephanie shares her journey into the world of Salesforce and how she built a real estate solution on the platform. This product was built out of a frustra...
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Season 1
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Episode 16
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29:01
From VP of Sales to 14x Certified Salesforce Architect
In this episode, James is joined by Jason Hoult, founder and CEO of Anvil App Works (now part of Tractor Zoom), as he shares his journey into the Salesforce ecosystem and how he came up with the idea for Anvil App Works.Takeaways...
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Season 1
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Episode 15
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29:33
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How to Thrive in an Ecosystem of Extroverts
In this episode, James is joined by Jessica Jeffries, co-founder of Chorum, as shares her journey into the world of Salesforce, the challenges and opportunities for the customer success function, and her experience of being an ISV founder. ...
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Season 1
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Episode 14
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33:16
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